Privacy Policy

Our Commitment to Privacy

Thank you for visiting the Gerson Bakar & Associates (“GB&A,” “we,” “us,” or “our”) website. Your privacy is important to us. To help you better understand our privacy practices, we provide this Privacy Policy which describes our privacy practices regarding information collected through our business operations, on our website (, or that you provide to us, properties we manage, or third parties on our behalf.

We may change this Privacy Policy at any time without prior notice to you or any other person (via email or otherwise) by posting changes on the website. We encourage you to check back and review this Privacy Policy from time to time to remain fully informed of our commitments to your privacy.

Acceptance of Privacy Policy

We provide notice of our privacy practices in our Privacy Policy. Each time you access, use or browse our website, you signify your acceptance of our Privacy Policy.

If you provide Personal Identifiable Information (defined below) to us offline, we ask that you review this Privacy Policy which also governs Personal Identifiable Information collected offline.

Personal Identifiable Information

For the purposes of this Privacy Policy, “Personal Identifiable Information” means individually identifiable information about an individual consumer collected online by the operator from that individual and maintained by the operator in an accessible form, including any of the following: (1) A first and last name; (2) A home or other physical address, including street name and name of a city or town; (3) An e-mail address; (4) A telephone number; (5) A social security number; and (6) Any other identifier that permits the physical or online contacting of a specific individual.

Personal Identifiable Information does not include:

·         Publicly available information from government records.

·         De-identified or aggregated consumer information.

·         Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data.

·         Personal Identifiable Information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA).

Categories of Personal Identifiable Information Collected

The categories of information that we collect through properties we manage include:

·         Personal Identifiers (such as first name, last name, date of birth).

·         Personal Contact Information (such as postal address, telephone number, email address).

·         Personal Characteristics (such as marital status, physical or mental disability, and veteran or military status).

·         Sensitive Information (such as social security number, driver’s license number, or other similar identifiers).

·         Professional or Employment Information (such as current or past professional, and employment-related history or performance evaluations).

·         Online Device Information (such as IP address, geolocation, cookies, beacons, pixels, interactions with a website or other tracking technologies).

·         Sensory Information (such as audio recordings of customer care calls, images collected for identity verification, or audio recordings left on answering machines).

·         Financial Information (such as information about financial transactions related to tenant properties, credit or debit card number, bank account number, credit report).

·         Commercial or Customer Information (such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies).

How We Collect Your Personal Identifiable Information

We collect Personal Identifiable Information from you in the following ways:

·         Direct interactions with you. We collect Personal Identifiers, Contact Information, Personal Characteristics, Sensitive Information, Professional or Employment Information, Sensory Information, Financial information and Commercial or Customer Information when you complete electronic forms on our website or provide physical forms and other documentation in person.

·         Automated technologies or interactions. We collect various Online Device Information passively when you visit our website and online services through cookies, web beacons, and other similar technologies.

·         Third Parties. We collect additional Sensitive Information and Financial Information such as a credit reports from third parties with whom we have business relationships to assess rental applications.


How We Use Your Information

We may use your Personal Identifiable Information for one or more of the following purposes:

·         We may collect Personal Identifiers, Contact Information, Personal Characteristics, Sensitive Information, Professional or Employment Information, and Financial Information from you to provide you services, to process and manage your interactions and transactions with us, and as otherwise related to the operation of our business. Related operations can include credit checks, verifying renter’s insurance coverages, and maintaining banking or credit/debit card information in connection with payment directions you have provided for rent, utilities, deposits, fees, or to facilitate security deposit refunds as needed.

·         We may collect Commercial or Customer Information in connection with services we provide you while you are living at one of our properties, in order to verify services were provided or to follow up with you about whether the services met your needs.

·         We may collect Online Device Information when you visit our websites for the purposes of improving your online experience, establishing secure user accounts, remembering your preferences and settings and similar customization purposes

·         We may collect Sensory Information through the recording of customer service calls and leasing or marketing calls that we have with you. Certain of our properties use video security technologies, and those videos may be stored for a period of time.

Information Sharing & Disclosure

We do not sell Personal Identifiable Information collected through our Services, and no such sale has occurred in the prior 12 months.

We may provide Personal Identifiable Information to third parties under limited circumstances, including service providers and vendors that support or integrate our services described in this statement. We only share Personal Identifiable Information to the extent reasonably necessary to support our requirements, or for the third-party vendors or service providers to perform the services on our behalf.

For example, we may disclose Personal Identifiers, Personal Contact Information, Sensitive Information, Professional or Employment Information, and Commercial or Customer Information to our credit reporting agencies who process the information for the purpose of managing apartment homes.

We do not permit third party vendors or service providers to use or disclose your Personal Identifiable Information except for the purpose of providing the services we request of them.

In addition, if we enter any business transition, restructuring, merger, sale, or other transferring of assets, we reserve the right to transfer all our information, including all Personal Identifiable Information, as part of or in connection with the transaction.

Finally, we will access, transfer, disclose, and preserve Personal Identifiable Information when we have a good faith belief that doing so is necessary to:

·         Comply with applicable law or respond to valid requests by public authorities, including law enforcement, national security agencies, or other government entities.

·         Operate and maintain the security of our Services.

·         Protect the rights and property of us, including both intellectual property and physical systems infrastructure.

Cookies, Web Beacons, and Other Technologies

When you access our services or our website, our servers may place small text files (“cookies”) on your computer for recordkeeping purposes. Among other things, cookies enable us to gather information about your activity on our website for the purposes of improving your online experience, establishing secure user accounts, remembering your preferences and settings, and for other similar customization purposes.

In addition to cookies, the services on our website may utilize web beacons, clear gifs, or other technologies to gather information on how users interact with and utilize various features. For example, these technologies can identify popular pages, viewing patterns, click-through, conversion rates, and other information that can be used to improve, monitor, and operate our website, products, and services.

Most internet browsers provide controls that allow users to manage or disable the placement and usage of cookies on their computer. Please note that disabling cookies may deactivate or otherwise restrict certain features on our services or our website.

Do Not Track

We do not track our residents over time and across third-party websites to provide targeted advertising and therefore do not respond to Do Not Track (DNT) signals.

Data Security

We implement and maintain appropriate physical, administrative, technical and organizational measures to protect the information we process against unauthorized or unlawful access, use or disclosure, and against accidental loss, damage, alteration or destruction.

Under our security policies and practices, access to Personal Identifiable Information is restricted and authorized only for those who have a business need for such access. We strive to protect the Personal Identifiable Information that we process; however, no security program is 100% secure and we cannot guarantee that our safeguards will prevent every unauthorized attempt to access, use, or disclose Personal Identifiable Information.

Accessing & Updating Personal Identifiable Information

In the event your Personal Identifiable Information is determined to be outdated, incomplete, or inaccurate, you may access and update your information by logging into your property account or contacting the administration office.