Our
Commitment to Privacy
Thank you for visiting the Gerson Bakar & Associates (“GB&A,”
“we,” “us,” or “our”) website. Your privacy is important to us. To help you
better understand our privacy practices, we provide this Privacy Policy which
describes our privacy practices regarding information collected through our
business operations, on our website (https://www.gersonbakar.com/),
or that you provide to us, properties we manage, or
third parties on our behalf.
We may change this Privacy Policy at any time without prior
notice to you or any other person (via email or otherwise) by posting changes
on the website. We encourage you to check back and review this Privacy Policy
from time to time to remain fully informed of our commitments to your privacy.
We provide notice of our privacy practices in our Privacy
Policy. Each time you access, use or browse our website, you signify your
acceptance of our Privacy Policy.
If you provide Personal Identifiable Information (defined
below) to us offline, we ask that you review this Privacy Policy which also
governs Personal Identifiable Information collected offline.
For the purposes of this Privacy Policy, “Personal
Identifiable Information” means individually identifiable information about an
individual consumer collected online by the operator from that individual and
maintained by the operator in an accessible form, including any of the
following: (1) A first and last name; (2) A home or other physical address,
including street name and name of a city or town; (3) An e-mail address; (4) A
telephone number; (5) A social security number; and (6) Any other identifier
that permits the physical or online contacting of a specific individual.
Personal Identifiable Information does not
include:
·
Publicly available information from government
records.
·
De-identified or aggregated consumer
information.
·
Health or medical information covered by the
Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California
Confidentiality of Medical Information Act (CMIA) or clinical trial data.
·
Personal Identifiable Information covered by
certain sector-specific privacy laws, including the Fair Credit Reporting Act
(FCRA), the Gramm-Leach-Bliley Act (GLBA).
The categories of information that we collect through
properties we manage include:
·
Personal Identifiers (such as first name,
last name, date of birth).
·
Personal Contact Information (such as
postal address, telephone number, email address).
·
Personal Characteristics (such as marital
status, physical or mental disability, and veteran or military status).
·
Sensitive Information (such as social
security number, driver’s license number, or other similar identifiers).
·
Professional or Employment Information
(such as current or past professional, and employment-related history or
performance evaluations).
·
Online Device Information (such as IP
address, geolocation, cookies, beacons, pixels, interactions with a website or
other tracking technologies).
·
Sensory Information (such as audio
recordings of customer care calls, images collected for identity verification,
or audio recordings left on answering machines).
·
Financial Information (such as information
about financial transactions related to tenant properties, credit or debit card
number, bank account number, credit report).
·
Commercial or Customer Information (such
as records of personal property, products or services purchased, obtained, or
considered, or other purchasing or consuming histories or tendencies).
We collect Personal Identifiable Information from you in the
following ways:
·
Direct
interactions with you. We collect Personal Identifiers, Contact Information,
Personal Characteristics, Sensitive Information, Professional or Employment
Information, Sensory Information, Financial information and Commercial or
Customer Information when you complete electronic forms on our website or
provide physical forms and other documentation in person.
·
Automated
technologies or interactions. We collect various Online Device Information
passively when you visit our website and online services through cookies, web
beacons, and other similar technologies.
·
Third
Parties. We collect additional Sensitive Information and Financial
Information such as a credit reports from third parties with whom we have
business relationships to assess rental applications.
We may use your Personal Identifiable Information for one or
more of the following purposes:
·
We may collect Personal Identifiers, Contact
Information, Personal Characteristics, Sensitive Information, Professional or
Employment Information, and Financial Information from you to provide you
services, to process and manage your interactions and transactions with us, and
as otherwise related to the operation of our business. Related operations can
include credit checks, verifying renter’s insurance coverages, and maintaining
banking or credit/debit card information in connection with payment directions
you have provided for rent, utilities, deposits, fees, or to facilitate
security deposit refunds as needed.
·
We may collect Commercial or Customer Information
in connection with services we provide you while you are living at one of our
properties, in order to verify services were provided or to follow up with you
about whether the services met your needs.
·
We may collect Online Device Information when you
visit our websites for the purposes of improving your online experience,
establishing secure user accounts, remembering your preferences and settings
and similar customization purposes
·
We may collect Sensory Information through the
recording of customer service calls and leasing or
marketing calls that we have with you. Certain of our properties use video
security technologies, and those videos may be stored for a period of time.
We do not sell Personal Identifiable Information
collected through our Services, and no such sale has occurred in the prior 12
months.
We may provide Personal Identifiable Information to third
parties under limited circumstances, including service providers and vendors
that support or integrate our services described in this statement. We only
share Personal Identifiable Information to the extent reasonably necessary to
support our requirements, or for the third-party vendors or service providers
to perform the services on our behalf.
For example, we may disclose Personal Identifiers, Personal
Contact Information, Sensitive Information, Professional or Employment
Information, and Commercial or Customer Information to our credit reporting
agencies who process the information for the purpose of managing apartment
homes.
We do not permit third party vendors or service providers to
use or disclose your Personal Identifiable Information except for the purpose
of providing the services we request of them.
In addition, if we enter any business transition,
restructuring, merger, sale, or other transferring of assets, we reserve the
right to transfer all our information, including all Personal Identifiable
Information, as part of or in connection with the transaction.
Finally, we will access, transfer, disclose, and preserve Personal
Identifiable Information when we have a good faith belief that doing so is
necessary to:
·
Comply with applicable law or respond to valid
requests by public authorities, including law enforcement, national security
agencies, or other government entities.
·
Operate and maintain the security of our
Services.
·
Protect the rights and property of us, including
both intellectual property and physical systems infrastructure.
When you access our services or our website, our servers may
place small text files (“cookies”) on your computer for recordkeeping purposes.
Among other things, cookies enable us to gather information about your activity
on our website for the purposes of improving your online experience,
establishing secure user accounts, remembering your preferences and settings,
and for other similar customization purposes.
In addition to cookies, the services on our website may
utilize web beacons, clear gifs, or other technologies to gather information on
how users interact with and utilize various features. For example, these
technologies can identify popular pages, viewing patterns, click-through,
conversion rates, and other information that can be used to improve, monitor,
and operate our website, products, and services.
Most internet browsers provide controls that allow users to
manage or disable the placement and usage of cookies on their computer. Please
note that disabling cookies may deactivate or otherwise restrict certain
features on our services or our website.
We do not track our residents
over time and across third-party websites to provide targeted advertising and
therefore do not respond to Do Not Track (DNT) signals.
Data Security
We implement and maintain appropriate physical,
administrative, technical and organizational measures to protect the
information we process against unauthorized or unlawful access, use or
disclosure, and against accidental loss, damage, alteration or destruction.
Under our security policies and practices, access to Personal
Identifiable Information is restricted and authorized only for those who have a
business need for such access. We strive to protect the Personal Identifiable
Information that we process; however, no security program is 100% secure and we
cannot guarantee that our safeguards will prevent every unauthorized attempt to
access, use, or disclose Personal Identifiable Information.
In the event your Personal Identifiable Information is
determined to be outdated, incomplete, or inaccurate, you may access and update
your information by logging into your property account or contacting the
administration office.